Letter From the Editor - Sins of the Novel Marketer Do you get it now? Are we all on the same page? The last few months have made it abundantly clear, you're in the Marketing run of your life. And I mean Run. I hate to say it, but this 24/7 frenzy of online media and...
Marketing
Don’t Mistake this Moment for Mastery
Letter from the Editor I caught up with an old friend this week. It's been a year but it feels like yesterday since we last spoke. Midway through the conversation she says... did you know so and so is now a photographer? I chucked but she wasn't laughing. Ah yes,...
Brave New World
Letter From the Editor When I bought my first medium format camera, from PhotoCare in 2016, I'll never forget what my good friend Rich said... Use the right tool for the right job. Out of context the sentiment was nothing new, although this tool was going to cost me...
Digital Branding in Style with Jeff Karly.
Letter From the Editor With the Sun barely in the heavens and a fresh coat of deodorant applied, I wrapped myself in garb only to be proverbially burned once having returned to the homestead, and made my way to the Supermarket. At the ungodly hour of 7:30am...
The Mustard Packet & Saltine Diet
Sophia Vastek Teacher's Lounge, January 2008. I'm 23, student teaching and preparing Masters audition prep in East Lansing Michigan. Having scraped together rent and gas, I was living on a prayer. Coffee to get me through the mornings at the High School, the...
Do It For You
Evan Runyon I'm seeing and hearing this phase more often these days...Just for the 'gram, Instagram that is. In the days of Fake News, we're even more aware of Fake Photos. Instagram "influencers" and even celebrities faking certain locations, vacations, scenes etc,...
Wingtips, Wooden Heels, & the Wardrobe
I'm 15 years old and marveling at the broguing on my new wingtips. As instructed, I went outside to scuff up the leather souls as to add traction and not fall on my face later that evening. As a young doubler in my teens, I was headed off to some sort of jazz gig. As...
Why So Serious?
I love a business lunch. I'll have a sidecar please. The waiter perplexed as to what a Sidecar is, let alone a thirty something ordering off the drink menu, shuffles off to consult the barman. Impressed, the 50 year old pro gives me a wink and a nod. It's going to be...
Don’t Iron the Shirt
I know, controversial, right? But seriously, don't over think it. What's your day to day outfit of choice? Do you spend 30 mins (+) organizing your outfit, or do you roll out of bed and step into your casual uniform of jeans, t-shirt and comfortable shoes? Obsessed...
Fast Fashion Art
If you read only one of my articles this year, this is the one. We all know fast fashion. Groups like Zara and H&M being the large purveyors meanwhile old establishments of "quality" like Macy's, Bloomingdales, Barney's (RIP) have been competing with this throw...