Letter From the Editor - Sins of the Novel Marketer Do you get it now? Are we all on the same page? The last few months have made it abundantly clear, you're in the Marketing run of your life. And I mean Run. I hate to say it, but this 24/7 frenzy of online media and...
Branding
Don’t Mistake this Moment for Mastery
Letter from the Editor I caught up with an old friend this week. It's been a year but it feels like yesterday since we last spoke. Midway through the conversation she says... did you know so and so is now a photographer? I chucked but she wasn't laughing. Ah yes,...
Brave New World
Letter From the Editor When I bought my first medium format camera, from PhotoCare in 2016, I'll never forget what my good friend Rich said... Use the right tool for the right job. Out of context the sentiment was nothing new, although this tool was going to cost me...
Digital Branding in Style with Jeff Karly.
Letter From the Editor With the Sun barely in the heavens and a fresh coat of deodorant applied, I wrapped myself in garb only to be proverbially burned once having returned to the homestead, and made my way to the Supermarket. At the ungodly hour of 7:30am...